Minimalist Lego characters campaign by Jung von Matt.
I’ve already missed the internet throwback as to whether the ideas were stolen from various designs previously posted on the internet. The article I link to I think sums it up fairly though: This fun series, though highly enjoyable for its nostalgic and stripped aesthetic, seems to have risen some controversy over its origins. Adland.tv has pointed out a fan-created Lego representation of The Simpsons appeared on the internet before the official ad campaign launched. There is an indisputable resemblance between the two images that has raised some eyebrows and caused bloggers to question whether the idea was flat-out stolen. Whether it was or wasn’t remains a mystery, but one thing is for sure: the minimalist design is a great and effective one. It really makes you want to fish through some legos and construct your own simplified rendition of your favorite childhood cartoon character.