Based in Oxford, Pegasus (previously Pegasus Theatre) is an arts centre that specialises in youth arts, new performance work and supporting emerging artists and companies.
Uniform Design Agency are responsible for the re-design of the Pegasus Youth Theatre in Oxford. They have a brilliant video on their website that leads you through their whole design process.
Pegasus had, prior to the re-launch, consistently failed ‘to capture people’s attention’, and to secure the media coverage necessary to grow its audience. Six months after the re-launch, membership numbers had increased by 1,600 to 10,000, outperforming its average six-month figures by 300%.
Take a look here.